I’m not sure why it is. It seems to be a promotion for a band called the Avalanches, who have a new album coming out. It’s called Soda_Jerk vs. the Avalanches and was made by someone named The Was, I guess. But really, you should just watch it. Really, you have to block off 13 minutes and watch it. And don’t worry if you don’t know the Avalanches or don’t like the Avalanches. The film is the thing, as you’ll see (and hear, the soundtrack is great), and it’s amazing.

UPDATE: I hope you didn’t put it off, because the video seems to have been pulled. That’s a shame. Sure it was a copyright mess, images copped from scores of films, but they were reassembled in the most extraordinary way by The Was.

Here’s the screenshot Vice has illustrating its now linkless story. It doesn’t get close to showing how cool this video was (is). I dare call it the greatest video ever made. I hope we find a legal copy.